I’ve had this thought since a few months now – to write this sort of an intimate post. It’s about what being a blogger feels like.
There are highs and there are lows. Somedays you wake up to emails of brands loving your work. And other days to seeing a decrease in your Instagram follower count. All in all – it’s my truth and what I have felt, being a blogger. If you are a blogger and a content creator yourself, you might relate to some of this. And if you are someone who reads my blog regularly, then this is just how I feel about this space.
A little backstory on why I started blogging – I used to really enjoy reading magazines. And it was hardly ever for advice on personal life or motivation; it was mostly for discovering skincare tips, upcoming fashion trends and also finding out about new products. And with the advent of internet and the constant need to look for reviews before buying anything, I felt that I could contribute to the space. And given the amount of time and effort I invested in taking care of my skin or finding that perfect striped tee, I genuinely thought I could ease some of those hassles for at least a few of us. After doing this for about 2 years now, I feel that sometimes creating content in itself can be a pain. Not because of the lack of topics, but the lack of motivation to do so.
Not too long ago, I came across these wise words – the effort you put is up to you, but the reputation and the result is not. And it kind of made me think about all the times when I’ve felt that it’s all about superficial numbers in this blogosphere. And what that means is:
- What is big, only becomes bigger on the internet. This means that if you already have an increasing spree of followers or subscribers you are sorted.
- Brands like to look at creators and bloggers with BIG numbers. So the so called ‘hashtag small bloggers and small youtubers’ will remain small.
And then there are people, who go from 100 to 10k followers overnight, and that too without any evident increase in engagement or likes and still get brands to sponsor their shit! Brands and media agencies on the other hand are so into this whole number game, that they don’t bother checking even content quality. So putting in fair effort in an environment which seems hardly acceptable is a challenge in itself.
When people work at a regular job, they get job satisfaction and also a salary. When you are blogging, you are surviving on creative satisfaction mostly. It’s the one industry that has abused the word ‘barter’ in recent times. I mean anything and everything under the sun is accounted for as barter! A brand sends me a product and expects me to review it on Amazon. What I get – the product. What the brand gets – a review, a rating, more visibility, more hot leads and ultimately more sales. So you see who’s winning! When a brand wants to get featured on my social media, what they get is access to my followers, a good photograph and potential consumer. What I get – to be their guinea pig. The situation isn’t this extreme all the time; but it’s high time that brands realize that if they treat us creators like media, they need to shell out money also like they do for their media buys. And please – that doesn’t mean that it’s a paid review. It’s simple – I need to get paid for the time I invest in clicking pictures or making videos about the product. I need to get paid for spending time in framing a blog post for it. What I don’t need payment for is the honesty in my review.
If I had a rupee for every time I was judged for blogging then I would probably have bought a few followers myself 😉 I don’t get these people – they live off the internet, they use Facebook for stalking and still don’t understand the value of a content creator in today’s day and age? I’m sure they must have come across at least one of those popeexxoo or malini aunty’s videos. But no – they have to say things like get a real job, how much makeup are you going to buy, you don’t need another pair of jeans.
Honestly, it’s not just them – I as a blogger am consciously putting myself out there to be judged. And that’s what people think blogging is! Just because I put up a video doesn’t mean that I’m open to receiving comments on the so called ‘right way’ of doing things. And just because I show a close up of my lips, while swatching a lipstick does not mean that I’m looking for a hook up. So here’s to all the heartless commenters, the ones who press that thumbs down, the haters and just people who don’t get it in general – have the guts to post the tiniest of thing about yourself and then judge someone’s creativity, passion or skill .
I’m sorry if this rant came across as too harsh. And I’m sorry if this was too bitter. But it’s something I had to do. If you think this is helpful, then tell me it is and about your experiences in the comments. And also share, with more from our space.